The company installed its cameras and computers in only 10 of the 30 stadiums around the
league. The quicker the batter can follow the ball leaving the pitcher's hand, the
quicker they can react to it. Over the past two years, blogs have exploded.
Anyone can write news, blogs, encyclopedic entries, player profiles, etc. Dr. This sentiment
is best exemplified by a scandal that occurred at the beginning of the 2000 season.
If the wind was blowing the cursor would move its location to reflect the changing
course of the ball. Google looks at these market prices when deciding whether to make
an important decision.The same tool that has helped transform Google to one of the most
powerful companies in the world will eventually be employed by professional baseball teams to make
important baseball decisions. First, ''La Russa'' included a circular Fly Ball Cursor that appeared
where the ball was going to land, and grew or diminished in size based on
the height of the ball. The lenses are red and filter out certain shades
to allow you to see the seams on a fastball. A gamer could see the
batter from a modified "center field" camera, see baserunners in corner insets, and view defensive
plays from a camera behind home plate. According to an FHM article written by
2004 AL Cy Young Winner Johan Santana (April 2006 pg. Baseball teams will use
these markets to decide when to promote their a prospect from AAA to the majors,
whether or not they should trade their aging star for a young prospect.Just as baseball
statistics transformed the operation of baseball teams in the 1990s and 2000s, information markets will
transform the way baseball organizations operate in the future.Robert Lefkowitz works in a law firm
as his profession, but in his spare time he is a sports blogger at http://www.armchairgm.com.
Blogs provide individuals with the community of a sports talk radio and potentially infinite
world-wide reach. A quick search for "baseball messageboards" in Google will return over 8.5
million hits.Internet messageboards also represented the first Petri dish for user-created media. For example,
at Google, the company issues stocks for 146 events in 43 different subject areas (no
payment is required to play). The company, based out of Deer Park, New York,
has been mostly involved in television replay and graphics throughout its history. Imagine the
following: you turn on a ballgame and with your remote control you are given
the option of choosing the camera angle you want to view the game. I
wouldn't say that I would pitch to a guy in a real-life game the same
way, but it gives you ideas of how to approach certain hitters."2. The popularly
of LASIK surgery has led the Minnesota Twins' medical staff to diligently educate its players
about the benefits and risks of LASIK surgery.Similarily, a contact lens designed by Bausch and
Lomb and marketed by Nike has been made to aid hitters. The procedure, now famously
called "Tommy John Surgery" , consists of having the ligament in the elbow replaced with
a tendon from elsewhere in the body (often from the forearm, hamstring, or foot).
LASIK, an acronym for Laser-assisted In Situ Keratomileusis, is a form of refractive laser eye
surgery procedure performed by ophthalmologists intended for correcting vision. Eye EnhancemantsMany professional athletes have
gone through a well known laser eye surgery called LASIK. User Controlled BroadcastJust this week,
Rupert Murdoch, speaking to the Worshipful Company of Stationers and Newspaper Makers, said: "A new
generation of media consumers has risen demanding content delivered when they want it, how they
want it and very much as they want it." What does this mean
for baseball?Baseball on demand will continue to develop. Newspapers, radio, television, and niche sports
magazines like Sports Illustrated possessed a virtual stranglehold over the dissemination of sports news and
information.The first user created sports media occurred with the advent of Sports Talk radio. Umpires
filed a grievance with the National Labor Relations Board (NLRB) to get rid of the
technology; meanwhile a more hands-on approach was taken by Arizona Diamondbacks pitcher Curt Schilling.
Second, ''La Russa'' allowed users to conduct drafts and set up their own leagues, all
with access to the game's comprehensive player statistics. Recovery time is down to about
a year for pitchers, and a half a year for hitters. Is this any
different than steroids?7. In 2001, however, the company signed a 5-year contract with Major League
Baseball to use its "pitch tracking" technology as a means to review the performance of
home plate umpires during baseball games.The UIS system consists of 4 cameras placed at strategic
locations around a ballpark that feed into a computer network and records the locations of
pitches throughout the course of a game. The continued growth of podcasting and the
inevitable maturation of podcasting distribution channels will make it easy for anyone to try nike tn their
luck out as a professional broadcaster.11. Frank Jobe.6. While the ''Daily Pennsylvanian'' (Penn's school newspaper),
gave a perfunctory mention to the speech, one student-attendee went much further. Want home-town
announcers? Want to hear the game in Russian? Click. Bonds allegedly used
every conceivable method of steroid use, including pills, liquid, creams, and injections (by himself and
trainer). Satellite Television helps baseball remain on the march.Baseball, Technology, and Players5. Computers
and the internet ushered in this sports revolution. While sports messageboards have never reached
mainstream popularity, they have a solid presence on the net. "Mom and pop" shops
that helped usher the fantasy baseball phenomenon into existence will be severely limited by the
licensing deal. Want funny announcers? Click. Lewis released in 2003 about the general
manager of the Major League Baseball team Oakland Athletics, Billy Beane) believe this method to
be subjective and flawed. Just think, without this procedure, Mariano Rivera, star closer for
the New York Yankees, would not have been able to nail down all of those
post-season victories and 4 recent World Series titles! Yankee fans everywhere owe you a
big thank you Dr. This allowed Major League Baseball to reach into foreign labor
and commercial markets, most notably Japan. ArmchairGM is a sports blog, wiki, resource that anyone
can edit. Mark McGwire and Sammy Sosa practically saved the sport after the 1994
strike by captivating the fans with their 1998 chase for Roger Maris' home run record
of 61. Instead, these announcers might be your neighbor, your friend, or even your
grandma. Its your call.Don't be surprised if many of these announcers aren't hired by a
professional sports teams. Sports talk radio provided fans a soapbox to voice their complaints,
thoughts, and analysis of sports. While the first satellite television signals were relayed in
the early 1960s, widespread consumer television reception took off in the 1980s. Traditionally,
players are evaluated by scouts using stats that have been around for centuries, such as
Runs Batted In, Batting Average, and just how fast a pitcher can throw. For
example, the Iowa Electronic Markets, TradeSports, and WahlStreet have predict election outcomes better than opinion
polls. Want to watch a play from an outfielder's perspective? Its your choice,
you control how you want to view the game.Fans will also be given the opportunity
to choose an announcer. Even players themselves admit to using them prepare for games.
Computer software then generates CDs that umpires and their higher-ups can review and learn from.
The mainstream media ran with it; then-general manager Steve Phillips hopped on a plane to
Pittsburgh to pow-wow with Valentine; and minor scandal was in the works.Today, the phenomenon that
started on message boards has extended to blogs. Now, after numerous congress hearings and
alot of "no comments," their reputations are completely tarnished due to alleged steroid use.
Once regulated to stat junkies who painfully calculated and managed everything on their own, the
expansion of the internet has allowed millions of fans to participate in leagues with friends
and other fans throughout the country. MLB has decided to dramatically restructure how it
licenses companies that run fantasy games on the Web. For the first time, geography
did not limit the dissemination of moving pictures. Jeff Bagwell, Jeff Cirillo, Jeff Conine,
Jose Cruz Jr., Wally Joyner, Greg Maddux, Mark Redman, and Larry Walker have all reportedly
upgraded their vision to 20/15 or better. His methods obviously worked (though there was
no testing to get around), because Bonds (now 41 years old) bulked up tremendously over
the past 8 years and starting hitting homers at record paces.The more that comes out
about these players, the more 1995-2004 will be forever known as the "steroid era."
We might never know exactly who took steroids during this time, but everyone will definitely
treat the stats over the last decade with skepticism. In contrast to many sports
celebrities who merely lent their names to games, Tony La Russa spent extensive sessions over
a period of years working to make the game's artificial intelligence as accurate as possible.The
quality of baseball games has continued to develop since ''La Russa.'' The development of
EA's ''MVP Baseball'', Sony's ''MLB The Show'', Out of the Park Developments' text-based simulation ''Out
of the Park Baseball'', and the and growth of gaming systems (from Genesis to XBox360)
has transformed the depth and reality of baseball games. The first of these technologies
was sports messageboard communities. Everyone else using baseball statistics to run small fantasy leagues will
have to choose between scaling back their operations, closing up shop, or receiving a visit
from MLB's lawyers.3. But "off-the-record" is only a term relevant to journalists. User Created MediaBefore
the internet, media creation was limited to professionals. Stat AnalysisOver the past few years, several
teams throughout Major League Baseball have changed their approach to running their organization. Nike Requin Wait,
one minute! Can't I already get baseball on demand? I can buy the
MLB Package on cable tv or can stream every game with MLB.TV. Official licensees will
now likely be restricted to a Big Three of ESPN, CBS Sportsline, and Yahoo! (some
reports add AOL and The Sporting News as well). QUESTECQuesTec is a digital media company
known mostly for its controversial Umpire Information System (UIS) which is used by Major League
Baseball for the purpose of providing feedback and evaluation of big league umpires. Frank Jobe
changed the fortunes of hundreds of future professional pitchers when LA Dodgers pitcher Tommy John
asked him to "make up something" after he was diagnosed with the career-threatening injury.
Everyone (from grandmas to infants) are starting their own blogs, and not surprisingly a number
of these blogs talk about sports. These CDs include video of the pitches as well
as graphic representations of their locations plus feedback on the umpires' accuracy.Controversy over the Umpire
Information System surfaced over the next several years as umpires and players alike voiced concern
over the system's accuracy on one side, and the partial and potentially biased coverage of
major league games on the other. The game made significant advancements in baseball game
play. Today, there are approximately, http://sportsblogs.org/sports.php?subject=Blogs, 1158 baseball blogs floating around the internet.4.
Below is a survey of some of the ways technology has effected baseball, and some
ideas on how some new technologies will continue to affect baseball.Baseball, Technology, and Fans1.
Television's power with no geographic limits translated into new opportunities for major league baseball.By the
late 1990s, baseball games could be seamlessly and relatively inexpensively transmitted throughout the globe.
''World Series Baseball'' also integrated fly balls into their interface.In 1988, baseball video games made
another jump, when Electronic Arts (EA) released ''Earl Weaver Baseball'', which added an actual baseball
manager provided run by artificial intelligence. Google also uses information markets forecast product launch dates,
new office openings, and many other things of strategic importance to Google.How does an information
market work? Information markets aggregate the decisions of individuals and translate those decisions into
a consensus probability that a given future event will occur. Satellite television helped transform
regional icons like Ichiro and Matsui into worldwide phenomenon.Today, if you take a trip to
Japan, you might see Hideki Matsui's at-bat broadcasted in a a Tokyo bar, subway station,
or even on the side of a building. Now, General Managers will evaluate
their players directly from their laptops, that crunch all sorts of numbers that are centered
around the ability to not record an out (hey, that is the general basis of
the game, innit?). In 1971, Don Daglow at Pomona College wrote ''Baseball.'' During the
early 1980s, Atari and Mattel also released baseball video games. Improved SurgeriesBefore 1974, if you
were a pitcher and happen to tear your unlar collaterl ligament in the 'ol elbow,
you would be trading in your hat and spikes for a suit and tie.
The important of ''Earl Weaver Baseball'' was acknowledged by Computer Gaming World in 1996 when
it named ''Earl Weaver Baseball'' 25th on its list of the Best 150 Games of
All Time. I can also get a feel for when he will swing at fastballs
and when he may not expect a change-up. Now that MLB has finally started testing
the players, will certain players desperate for that extra edge try new technologies that can't
be detected? Its ironic though. German scientists first developed anabolic steroids in the
1940s, learning to produce testosterone in a laboratory setting.Now, two San Francisco Chronicle reporters have
written a book detailing Barry Bonds' steroid use, called ''Game of Shadows'', which goes into
alot of detail behind everything Bonds did to chemically enhance his body. Today, over
30 major sports talk radio stations exist throughout the country. 113), "I can see the
hitting zones of each player and statistically where he doesn't like the ball. Building
on the ideas of Friedrich Hayek, various different professions and organizations have begun using
information markets to help them make better decisions. However, instead of ranting only to
their friends and family, sports talk radio gave fans the ability to transmit their ideas
to a potentially large audience.Wanting a voice, sports fans used technology to disseminate their ideas
over the internet. With the baseball season in full swing, it's time to remember how
geeks and technology have transformed the game of baseball. You want to watch the
game from the catchers perspective, click your remote and you can what a big league
slider looks look. Think Joe Morgan should be fired? Why be forced to
listen to his broadcast? Instead, fans will be given a choice between a wide
range of announcers. A powerful combination. In this way, fantasy baseball has become a
sort of in-time simulation of baseball, and allowed many fans to develop a more sophisticated
understanding of how the real-world game works.According to a recent Fortune article, the "American male's
obsession with sports is nothing new, but try this on for size: More than half
of fantasy sports fanatics spend over an hour a day just thinking about their teams."
Fantasy baseball is a ''billion dollar industry.'' However, Much like the RIAA and
MPAA, Major League Baseball is putting clamps on the fantasy technology that fueled professional baseball's
rebirth after the 1996 strike. Yet they may have saved baseball.Future of Baseball and
Technology10. Bobby Valentine, then the New York Mets manager, gave a lecture at the Wharton
School of Business -- an "off-the-record" talk. The Fly Ball Cursor introduced real fly balls
and pop-ups to computer baseball games, eliminating the last segment of the sport that had
never been simulated accurately. Since baseball players rely heavily on their sight to pick up
a 95 MPH fastball whizzing past their noggin, it makes sense that LASIK has been
so important. This was the second highest ranking for any sports game in that 1981-1996
period behind FPS Sports Football.Nintendo also hit a homerun, in 1988 when it released ''RBI
Baseball.'' RBI was the first video game to be licensed through the Major League
Baseball Players Association. Major League Baseball is a product, and anything that allows your
customers to constantly read, write, and talk (thus promoting) about your product in a passionate
way becomes important.Fantasy baseball would not have becomes popular without technology. True, but we're
talking about the future here, and the scope of on-demand sports will only broaden over
the next couple of decades.Don't be surprised if Major League Baseball takes a cue from
video games and starts to give consumers control over how they watch a baseball game.
Over the past three decades, the internet, medical advances, and the globalization media have
fundamentally transformed how fans consume baseball and how ballplayers play America's pastime. Today,
retirement is not the only ending, as success rate for this type of surgery is
estimated at 85% - 90%. They will only be allowed information to service 5,000 customers
apiece. This couldn't possibly affect the actual sport itself right? Wrong. Fantasy Baseball
has a huge impact on fan interest. In fact, pitchers often come back throwing a
few extra MPH on the fastball. Much like a stock market, Google employees buy
and sell these shares reaching a market price--the consensus decision. Schilling used a bat to
smash one of QuesTec's field cameras, an act that led to a fine for the
former World Series MVP.8. In 1983, Mattel released Intellivision ''World Series Baseball.'' For
the first time, players of ''World Series Baseball'' could use multiple camera angles to show
the action. Video GamesFrom the beginning, video games have attempted to replicate baseball. Satellite TelevisionSatellites
beam baseball games around the world, fueling global baseball. An extension of talk radio, which
has existed since the 1940s, sports talk radio took off in the early 1980s. Did
your team throw in the towel mid-season, or currently in an unwatchable rebuilding year?
That's OK. The "Moneyball" school of thought (named after a book by Michael M.
Third, ''La Russa'' was the first baseball game to offer accurate stats for each
individual pitcher against each individual hitter, data that actual managers use extensively in the dugout.
The game contained authentic major league players and rosters, and not surprisingly was a
huge hit with players.Twenty years after the first baseball video game, ''Tony La Russa Baseball''
appeared on shelves across the country. So who can draft a better ballteam, a
Windows XP machine (with service pack 2 of course - without it will draft all
Minnie Mendoza's) or a scout that has seen millions of innings of baseball over the
last 30+ years?9. Information Markets to Predict GameplayInformation markets aggregate information in an attempt and
appear to be the best tool human's have to predict future events. SteroidsWe can't have
a baseball article without mentioning the S-Word now can we? Steroids are an invention
of modern medicine. Brad Rosenberg, using the username brad34, logged onto a Mets message board
and claimed that Bobby V blasted some players and management. You can still follow
your fantasy team and can continue to watch games involving your players via the MLB
Baseball Cable Package. Internet Fantasy BaseballHate it (girlfriends, wives) or love it (practically every baseball
fan), fantasy baseball has become as popular as the sport itself. The advent of
powerful computers and the Internet revolutionized fantasy baseball, allowing scoring to be done entirely by
computer, and allowing leagues to develop their own scoring system, often based on less popular
statistics. Without satellite television, the Seattle Mariners probably would have passed on MVP outfielder
Ichiro Suzuki, the New York Yankees would have passed on All-Star Hideki Matsui. on any
sports related topic and it will be published for innumerable readership..
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